Affiliate Marketing Consultant
& Paid Media Strategies
That Convert
An affiliate program is only as good as its partners, its tracking, and its commission logic. I build, optimize, and scale programs where all three come together — nationally and internationally, across all major networks from AWIN, Webgains, Adcell and CJ to Tradedoubler, Belboon and Rakuten. I factor in paid media from day one, so your shop converts along the entire customer journey.
FREELANCE AFFILIATE & PAID MEDIA CONSULTANT WITH 15 YEARS OF EXPERIENCE ACROSS AGENCY, NETWORK, PUBLISHER AND ADVERTISER SIDES.
Common Situations I Help With as an Affiliate Marketing Consultant
Does one of these sound familiar? Then we're probably already on the right topic.
Building a Program
Starting from scratch, or want to turn a shaky setup into a solid foundation? I develop strategy, network selection, and partner selection so your program works from day one and can grow with you.
Optimizing a Program
Your program is running, but you sense there's more potential? The levers are often hidden in partner structure, commission model, or tracking. I find them and implement them with you.
Expanding the Channel Mix
Affiliate, social ads, retargeting, and display running side by side, cannibalizing each other's revenue? I connect the channels so they perform better together than alone.
Senior Support on Demand
Relaunch, network switch, or a gap in your team? I step in wherever capacity or specialist knowledge is missing, and get up to speed fast because I know the business from every angle.
Services
I work project-based, on a retainer, or in hybrid models — whatever fits your team and where you currently stand.
Von der ersten Idee bis zum laufenden Programm: Strategie, Netzwerkauswahl und Provisionslogik, Programmaufbau von Grund auf, Relaunches, Internationalisierung und Netzwerkwechsel. Dazu die Auswahl der Publisher, Content-Partner, Influencer-Kooperationen und B2B-Partnerschaften, die wirklich zu Ihrer Marke passen.
Affiliate Strategy and Program Setup
From the first idea to a fully running program: strategy, network selection and commission logic, building programs from the ground up, relaunches, internationalization, and network migrations. Plus selecting the publishers, content partners, influencer collaborations, and B2B partnerships that truly fit your brand.
02
Day-to-Day Management and Publisher Management
I'm your dedicated point of contact for publishers: partner communication, negotiations, promotions and special placements, reporting, monitoring, and ongoing optimization. You keep the overview, I keep day-to-day operations running.
01
03
Affiliate Audit and Tracking Audit
Are your numbers actually accurate? In the affiliate audit, I review partner structure, publisher mix, compensation model, and processes; in the tracking audit, whether sales are being recorded and attributed correctly. Plus forecasting and A/B testing. You get prioritized action items your team can implement right away.
04
Workshops, Sparring, and Interim Support
So the knowledge stays in-house: workshops for your team, from the fundamentals of partner marketing to KPI reporting, tracking, and fraud prevention. Plus sparring at eye level and interim support during parental leave, system changes, or hiring gaps.
Why Work With Me as Your Affiliate Marketing Consultant?
I combine strategy with hands-on experience. With over 15 years of experience across every side of the e-commerce market, I bring you the clear levers for your growth.
01
I Know All Four Sides
Agency, network, publisher, advertiser: I've sat at every one of these tables, including at Omnicom Group, morefire, CJ Affiliate, Conversant, Ströer, REWE Digital, toom Baumarkt, Penny, and ZooRoyal. That's why I know what drives publishers, how networks tick, and what your team really needs.
02
I Know the Networks
AWIN, Webgains, Adcell, CJ Affiliate (Conversant), Tradedoubler, Belboon, and Rakuten: I know their strengths, setups, and tracking quirks from hands-on practice. That saves you detours when building a program, comparing networks, or switching networks.
03
I Bring Industry Experience
Grocery retail, home improvement, fashion, beauty, furniture, home & living, sport and outdoor, supplements, pet food, travel: every industry has its own publishers, margins, and seasonal peaks. I don't start from zero — I apply what has worked in similar programs.
04
I Think in Terms of the Whole Customer Journey
Paid social, native ads, display, programmatic, retargeting: I know these channels from hands-on experience, which is why I never look at affiliate in isolation. I see where channels work together and where they cannibalize each other's attributed revenue, review tracking and attribution, and steer your setup so your shop converts.
05
I Bring the Publishers With Me
Over 15 years, I've built a network of publisher contacts, and I've worked with every common publisher model — from cashback and voucher sites to content and comparison portals to influencers. That shortens the path to the right partners and makes negotiations easier.
06
I've Done It Before
Built affiliate programs from the ground up, guided relaunches, carried out network migrations — multiple times over. You benefit from proven processes and from the fact that I already know the typical pitfalls.
07
I Think Internationally
I've managed international programs and work fluently in English. Whether it's expanding into new markets, international networks, or publishers abroad: this is familiar territory for me.
08
You Work Directly With Me
Over 15 years of professional experience, and your project never gets handed off to a team in the background. Short communication paths, clear recommendations, fast decisions.
AT A GLANCE
Networks, Industries, and Markets
Networks
Markets & Languages
Industries
Selected Career Stations
Free Mini Audit
Want to know where your affiliate program stands before investing further? I'll take a look and tell you in a short call where the biggest levers are: partner structure, commission model, and tracking. Honest, concrete, and with no obligation — whether we end up working together or not.
Channel Mix Consulting
An affiliate program is rarely the only channel that determines your shop's success. That's why I don't stop at partner marketing.
Performance Marketing, Retail Media & App Growth
Paid search (SEA), retail media, app growth marketing, and programmatic advertising: for these adjacent disciplines, I work with experienced partners from my network who I know from hands-on practice. Where needed, I make the introduction and align the interfaces.
Paid Media Consulting
Social ads, native ads, display, and retargeting: I plan, launch, and optimize campaigns that fit your goals. Also available standalone, without you needing to have an affiliate program.
ABOUT ME
Linda Schälte:
Freelance Affiliate &
Paid Media Consultant
I'm an affiliate and paid media consultant with over 15 years of experience in e-commerce. My focus is affiliate and partner marketing, complemented by paid media. I've experienced this business from every angle: at an agency, at a network, on the publisher side, and on the advertiser side. That shapes how I work.
My standard: programs that work in everyday practice, not just on paper. To achieve that, I combine strategy with hands-on experience, have known networks and publishers personally for many years, and always think of affiliate in the context of your entire channel mix.
15+ Years of Experience
Agency, Network, Publisher & In-House
Affiliate-focused, with paid media on the side
Frequently Asked Questions
Here you'll find answers to the most important questions about my consulting and how we work together. If your question isn't listed, let's simply talk in person.
Let's Talk
Have a project, a question, or a feeling that there's more potential in your affiliate program? Just drop me a quick note about what it's about — whether it's a Mini Audit, program setup, day-to-day support, a workshop, paid media, or sparring. I'll get back to you promptly.